Millenials and Gen-Z in the Driver Seat towards Sustainability
Millennials and Gen-Z in the Driver’s Seat towards Sustainability Sustainability, a topic of discussion whose shut doors have been blown wide open with the arrival of the younger generations. The internet is flooding with Millennials (those born between 1981 and 1996) and Gen Zers (those born between 1997 and 2012) coming forth and calling out their precursors on the state that they have let the world to come to. These newcomers have made their intentions very clear that they might have been born into this world but this is not the world that they wish to leave behind. The rising popularity of ‘Eco-friendly’ and ‘Wellness minded’ homes are on the rise and the millennial homebuyers are the ones to thank. A pan-India Covid-19 survey conducted by Anarock Property Consultants showed that amongst the total number of potential homebuyers, 55% of them fell under the age bracket of 25-33. To top things off, the Covid-19 pandemic has resonated a common sentiment amongst them. Homes need to be
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